Labubu Blind Boxes Explained: How They Work, Best Series & Secret Editions

If you've just discovered Labubu, the world of "blind boxes" can be baffling. Why would anyone pay for a toy without knowing which one they'll get? Why do some figures resell for hundreds of pounds? And which series should you actually start with?

This guide answers all of it. We'll explain exactly how Labubu blind boxes work, break down the odds of pulling a rare "secret," and walk you through the most popular series — so whether you're buying your first box or hunting a specific chase figure, you'll know precisely what you're getting into.

What is a Labubu blind box?

A blind box is a sealed box containing one figure from a set — but you don't know which one until you open it. Each Labubu series has a fixed line-up of designs (usually six "regular" figures), and every sealed box contains one of them at random. The fun is in the surprise: you might get the one you wanted, a duplicate, or — if you're very lucky — the rare hidden "secret" figure.

Labubu, the cheeky sharp-toothed character from Pop Mart's The Monsters series (designed by artist Kasing Lung), is sold mostly in this blind box format. It's the same model behind trading cards and other collectibles: simple, addictive, and brilliant at keeping fans coming back for "just one more box."

How do the odds work? Understanding the "secret"

Every Labubu series hides a secret edition — a rare chase figure that isn't shown on the box and appears far less often than the regulars.

Here's the key number: most Labubu secrets have odds of around 1 in 72. That doesn't mean one in every 72 you personally open — it refers to the production ratio. A full case of blind boxes usually contains 6 boxes, and a sealed "set" guarantees one of each regular design. To have a strong shot at a secret, you'd typically need to go through around 72 boxes — which is why secret figures are so prized and so valuable on the resale market.

A few series go further, with "super-secret" figures as rare as 1 in 144. The rarer the pull, the higher the resale price — secrets routinely sell for several times their retail value, and the most sought-after can reach hundreds of pounds.

Single box vs full set vs sealed case — what's the difference?

• Single blind box — one random figure. Cheapest way in, pure pot luck.
• Full set — one of each regular design, no duplicates. Best if you want the whole line-up.
• Sealed case — multiple boxes (usually 6) as the factory packed them. Best odds at a secret, and what serious collectors buy to chase.

The most popular Labubu blind box series

New to collecting? These are the series fans love most, roughly in release order. (Pop Mart fans often refer to the keychain releases as V1, V2, V3 and so on.)

Tasty / Exciting Macaron (V1)

The one that started the blind box craze. Released in October 2023, this series dresses Labubu in soft pastel shades inspired by macaron flavours. The six regulars are Soymilk, Lychee Berry, Green Grape, Sea Salt Coconut, Toffee and Sesame Bean, with the rich brown Chestnut Cocoa as the 1-in-72 secret. Each vinyl-face figure stands around 17cm. Lychee Berry and Soymilk remain some of the most-loved Labubu designs ever made. (You may see this called either "Tasty Macarons" or "Exciting Macaron" — they're the same V1 series.)

Have a Seat (V2)

The seated series — and a collector favourite for its calm, shelf-friendly charm. Instead of standing, these Labubu sit, each on its own little perch with a different sleepy or cheerful expression. The six regulars are Baba, Hehe, Sisi, Zizi, Ququ and Dada, with the dark-brown Duoduo as the ultra-rare secret at 1-in-72 odds (it resells for many times its retail price). Because they're seated, they're stable and look fantastic displayed in a row.

Big into Energy (V3)

One of the most hyped recent releases. Each figure represents a positive emotion or "energy," in vibrant furry colourways — the regulars are Love, Hope, Serenity, Loyalty, Happiness and Luck. The secret, known as "ID," is instantly recognisable with its grey fur, glittering rainbow-gradient eyes and rainbow teeth — and it's become one of the most valuable Labubu chases on the secondary market. Figures stand around 17cm.

Labubu × Coca-Cola

A standout collaboration pairing Labubu with the iconic Coca-Cola brand — a must-have crossover for fans of both. The series brings Labubu into Coca-Cola's world with playful, refreshment-themed designs and its own rare secret editions to chase. Collabs like this tend to be especially collectible, since they blend two huge fanbases and are produced as limited runs.

Black Labubu — our best-seller

Not every standout Labubu is a blind box regular. The Black Labubu is one of our most popular pieces — a rare, limited-edition collectible prized for its sleek, striking all-dark design. It's a genuine head-turner on a shelf or clipped to a bag, and with limited stock it's the one fans keep coming back for. (Browse it in our collection below.)

Why are Labubu blind boxes so addictive?

It's a simple but powerful formula: limited production, emotional attachment to the characters, and the social thrill of the reveal. Unboxing videos turned "I got the secret!" into viral content, celebrities turned Labubu into a fashion statement, and Pop Mart's tight control of supply keeps demand sky-high. Put together, it's collecting at its most compulsive — part treasure hunt, part fandom, part little hit of joy every time you peel open a foil bag.

How to buy Labubu blind boxes safely

Two things matter: buying genuine, and knowing what you're paying for.

• Buy authentic. Counterfeit "Lafufu" blind boxes are everywhere. Check the figure has Labubu's signature nine teeth, a working QR code to Pop Mart's site, and a sharp foot stamp. (See our full guide on how to spot a fake Labubu.)
• Know the format. Decide whether you want a single box (pot luck), a full set (the whole line-up), or a sealed case (best secret odds) before you buy.
• Mind the resale trap. Chasing a specific secret by buying endless single boxes can cost more than simply buying that figure directly from a trusted seller.

At Labubu UK, we stock genuine Pop Mart blind boxes from the series above — single boxes and sealed sets — all clearly labelled, with fast, free UK delivery. We also carry affordable Labubu-style alternatives for fans who want the fun without the collector price.

Shop Labubu blind boxes →

Frequently asked questions

What are the odds of getting a secret Labubu? Most secret figures have odds of around 1 in 72, based on the production ratio. Some rarer "super-secrets" are as low as 1 in 144. Buying a full sealed case gives you the best realistic chance.

What's the difference between a blind box and a full set? A blind box is a single sealed box with one random figure. A full set contains one of each regular design with no duplicates. A sealed case holds multiple boxes and offers the best odds at the secret.

Which Labubu series is best for beginners? Tasty/Exciting Macaron (V1) and Have a Seat (V2) are great starting points — affordable, hugely popular, and full of the classic designs that made Labubu famous.

Why are some Labubu so expensive? Secret editions and sold-out series are produced in limited numbers, so demand far outstrips supply on the resale market — pushing prices to many times the original retail.

Can I choose which figure I get in a blind box? No — that's the whole point. The box is sealed and random. If you want a specific figure guaranteed, buy that exact design from a trusted seller rather than gambling on boxes.