The Ultimate Labubu Guide: Everything You Need to Know About Labubu in the UK

Welcome to the ultimate Labubu guide for UK buyers — your single resource for everything you need to know about the sharp-toothed little monster that's taken over bags, shelves and TikTok feeds across Britain. Whether you're a complete newcomer wondering what all the fuss is about or a seasoned collector looking for the deeper lore, this guide covers it all.

We've structured this so you can read it cover to cover or jump to whichever section matters most. Each section links out to a dedicated deep-dive guide if you want even more detail — so consider this your map to the whole Labubu universe.

What you'll find in this guide

• The Labubu phenomenon — and why it exploded
• The full The Monsters family — Zimomo, Mokoko, Tycoco and beyond
• Every major series at a glance
• Sizes, formats and the V1–V4 numbering explained
• Special editions, collaborations and seasonal releases
• Pricing in the UK and what affects value
• How to buy authentic and avoid Lafufu fakes
• Customising and styling — the dress-up trend
• Care, cleaning and display
• Gifting Labubu

The Labubu phenomenon: how a children's book character took over the world

Labubu is a female elf-like monster with pointed ears, exactly nine sharp teeth, and a mischievous-but-kind smile. She was created by Hong Kong-born artist Kasing Lung in 2015 as part of his picture book series The Monsters, inspired by Nordic folklore Lung loved as a child growing up in Europe.

For four years she remained a niche art-toy character. Then in 2019, Lung signed an exclusive deal with Pop Mart, and the blind-box format that turned designer toys into a mainstream obsession was unleashed on Labubu. The result was steady growth — until 2024, when Lisa from BLACKPINK was photographed with a Labubu clipped to her Louis Vuitton bag. The image went viral, and within months Labubu was being spotted on the bags of Rihanna, Dua Lipa, Kim Kardashian, David Beckham, BLACKPINK's Rosé, BTS's V, Lady Gaga, Lizzo and UK reality star Olivia Attwood.

Pop Mart drops now sell out in seconds, rare figures resell for hundreds (sometimes thousands) of pounds, and Labubu has firmly crossed over from designer toy to global fashion accessory. (For the full origin story, see our What Is a Labubu? guide.)

Meet The Monsters: Labubu's family explained

Here's something most casual fans don't realise — "Labubu" isn't just one character. She's the most famous of a whole cast of monsters Kasing Lung created for his books, all living in the same Nordic-inspired twilight forest. Understanding the family makes the whole collection make more sense.

• Labubu — the main character. Female, mischievous but kind-hearted, with nine teeth and pointed ears. Loves helping others, even when her well-meaning plans go hilariously wrong.
• Zimomo — the leader of the Labubu tribe. Male, larger, with a distinctive spiked tail no one else has. Think of him as the "Papa Smurf" of the group — calm, protective, mature. Often appears in larger statement releases like I Found You Zimomo and Angel in Clouds.
• Mokoko — Labubu's companion. Her name means "special" in Elvish, and her pastel pink fur, white belly, heart-shaped nose and curly eyelashes make her stand out. Famously rare — Mokoko releases are often Popland Exclusive (Beijing flagship store only), making her highly sought after. Recent releases include Close to Sweet, Fall into Spring and The Blue Diamond.
• Tycoco — Labubu's boyfriend. A shy, gentle skeletal vegetarian (yes, really) who is the good-natured target of her pranks. Featured most famously in the 2024 Valentine's Catch Me If You Like Me release.
• Spooky — quiet, curious and ghost-like; Pippo's half-brother.
• Pippo — river-dwelling, freedom-loving, one of Labubu's good friends.
• Pato — spirit of the mountain, loyal companion.
• Yaya — Pato's best friend.
• Vos — Tycoco's cousin and Labubu's "master."
• Puca — a forest-spirit faun, more of a background character representing nature.

The character relationships are part of the appeal. Collectors stage micro-stories on their shelves — Labubu mid-prank, Zimomo arriving to tidy up, Tycoco quietly looking on. It's far more than just toys.

Every major Labubu series at a glance

Pop Mart has released hundreds of Labubu variants. Here are the ones that matter most to UK collectors right now.

The mainline blind-box keychain releases (V1–V4)

These are Pop Mart's numbered keychain pendant series — the core of most collections.

• V1: Tasty / Exciting Macaron (October 2023) — soft macaron-inspired pastels: Soymilk, Lychee Berry, Green Grape, Sea Salt Coconut, Toffee, Sesame Bean + secret Chestnut Cocoa. ~17cm, 1:72 secret odds.
• V2: Have a Seat (July 2024) — the seated series: Baba, Hehe, Sisi, Zizi, Ququ, Dada + secret Duoduo. ~15cm seated, 1:72.
• V3: Big into Energy (April 2025) — bold tie-dye, emotion-themed: Love, Hope, Serenity, Loyalty, Happiness, Luck + the iconic rainbow-eyed secret ID. ~17cm, 1:72.
• V4: Pin for Love (August 2025) — alphabet letters across two boxes (A-M and N-Z), each letter standing for a word, plus two secrets (Heart and "!"). ~10.5cm mini, 1:168 each.

(For full series details, see our Have a Seat vs Big into Energy vs Pin for Love vs Rock the Universe comparison guide and the Big into Energy deep-dive.)

Larger statement plush & dolls

Not all Labubu come in blind boxes. Some of the most prized pieces are larger one-off releases:

• Rock the Universe (Aug 2025) — a 37cm large plush with the Big into Energy tie-dye DNA, sold as a Pop Mart points exclusive (2,999 points). Each piece is uniquely dyed.
• I Found You Zimomo — 58cm, an enormous statement display piece featuring the tribe leader.
• Angel in Clouds — 58cm display doll in white with silver wings.
• Popland Exclusive Mokoko releases — Close to Sweet, Fall into Spring, The Blue Diamond — large vinyl-plush dolls (~38cm), each genuinely limited.

Designer collaborations

Some of the most collectible Labubu pieces come from brand collaborations:

• Labubu × Coca-Cola — the Surprise Shake and Happy Factor plush pendants (January 2025), and Labubu Express, Vacation Fit, Little Snowman, Time to Cool Down, Special Sofa and Crazy Ride figurines (November 2024).
• Labubu × Pronounce — Wings of Fortune — the limited purple-furred plush with metallic gold removable clothing, angel wings and a violin (October 2024).
• Labubu × One Piece — the Straw Hat Pirates reimagined by Kasing Lung (February 2025).
• Labubu × Sanrio — Labubu styled as Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco and more (March 2026).
• Labubu × Hirono crossover and other artist collabs round out the universe.

Seasonal & special releases

• Halloween series — Monster Carnival (12 Labubu in monster costumes, 1:144 secret) and the multi-IP Why So Serious circus series (Labubu, Crybaby, Dimoo, Molly and more in clown costumes, with the squeezable red nose gimmick).
• 10th Anniversary "Monsters by Monsters" — limited keychain commemorating 10 years of The Monsters (2015–2025).
• Wacky Mart — supermarket-themed Labubu vinyl plush pendants.

Labubu sizes, formats and the V1–V4 numbering

The size range is enormous. Quick map:

• Mini keychains — 3–5.5cm (1–2"). The smallest format, made to clip easily to bags and keys.
• Bag-charm plush — 10–14cm. The classic Lisa-on-a-Birkin size.
• Standard blind-box pendants (V1, V3, V4) — ~17cm. The main collector size. This is the size most third-party clothes and accessories are made to fit.
• Have a Seat (V2) — ~15cm seated.
• Pin for Love (V4) — ~10.5cm mini, phone-charm sized.
• Medium plush dolls — ~38cm. Statement shelf pieces.
• Large display dolls — 58cm+. Centrepiece collectibles.
• Mega / giant Labubu — 66–130cm. Rare in the UK; mostly seen in Pop Mart shop windows.

Crucial point: V1–V4 refers only to the four mainline keychain blind-box releases, in release order. It's collector shorthand, not Pop Mart's official naming, and it doesn't apply to the larger dolls or special editions. (For the full breakdown, see our Labubu sizes and versions guide.)

Pricing in the UK: what to expect to pay

Honest UK pricing as currently stands:

• Mini keychain charms: ~£10
• Standard blind box (V1/V2/V3): ~£17.50 per box at retail
• Pin for Love (V4) single box: lower per box at retail
• Sealed full case (6 boxes): typically £100+
• Loose / specific figures on resale: £20–£40 for regulars
• Outfit sets: ~£25
• Larger plush (38cm): £30–£100+
• Display dolls (58cm+): £100–£500+ depending on rarity
• Secret editions: can reach several hundred pounds; the rarest (Big into Energy ID, Have a Seat Duoduo, Pin for Love Heart and "!", Pop Mart points exclusives) climb into thousands on resale.

What affects price most: rarity, condition, whether it's sealed in the original box, and current trend cycles. Series fresh in the public eye command premiums; ones that have been out a while settle. (For the full price guide and where to buy safely, see our where to buy authentic Labubu in the UK guide.)

How to buy authentic and spot fakes (Lafufu)

The rise of Labubu has been accompanied by an explosion in counterfeits, nicknamed "Lafufu" by collectors. UK Trading Standards has seized hundreds at markets, and consumer outlets estimate fakes make up a significant portion of marketplace listings.

The 60-second authentication check:

• Teeth: exactly nine, neat and even (not eight, not ten, not crooked)
• QR code: scans straight to Pop Mart's official site
• Foot stamp: sharp, deep, embossed "POP MART"
• UV mark: newer releases have a hidden UV-reactive mark on the foot
• Packaging: matte, embossed Pop Mart logo (red ink), sharp printing, holographic sticker, no typos ("Popm Mart" is a real giveaway)
• UK safety markings: UKCA/CE mark + UK importer address
• Price: at or near RRP; suspiciously cheap with high stock = almost certainly fake

(For the complete authentication walkthrough including series-specific tells, see our how to spot a fake Labubu UK guide.)

Customising your Labubu: the dress-up trend

One of the biggest TikTok trends around Labubu isn't about buying them — it's about dressing them up. Outfits, hats, shoes, raincoats and themed costumes have turned the hobby into something genuinely creative, and a single Labubu can become dozens of different "characters" through clothing changes.

Popular customisation directions:

• Seasonal outfits — Christmas jumpers, Halloween costumes, summer beachwear
• Streetwear and high fashion — denim jackets, hoodies, mini designer-inspired pieces
• Themed dress-ups — the viral "Carrot Labubu" (orange outfit with green leafy accessories) is one of TikTok's most-copied looks
• Crochet outfits — handmade, often custom, hugely popular for Christmas trees, animals and characters
• Matching collections — coordinating outfits across multiple Labubu for themed displays

Size matters here: almost all third-party Labubu clothes are made to fit 17cm Labubu dolls (V1, V3, V4 pendant releases, and similar). Have a Seat (15cm seated) often needs slightly different fits, and mini Pin for Love figures generally can't take standard outfits.

We stock a growing range of Labubu outfits, hats and accessories — corduroy outfit sets, angel wings, Halloween costumes, raincoats, shoes and matching display props — all sized for the standard 17cm figures. [Shop Labubu outfits & accessories →] (link to your accessories collection)

Care, cleaning and display

Looking after a Labubu properly preserves both how it looks and what it's worth. The essentials:

• Cleaning: hand wash only, lukewarm water (max 40°C), tiny amount of mild detergent, air-dry in shade. Never machine wash, tumble dry or bleach.
• Sun: the single biggest enemy. Direct sunlight fades plush and yellows white vinyl. Display away from south-facing windows.
• Dust: weekly soft-brush dusting for open displays; enclosed display cases drastically reduce maintenance.
• Storage: cool, dry, away from humidity. Keep the original Pop Mart box — it can add 15–30% to resale value.
• Display options: acrylic boxes for individual figures, stackable dust-proof cases for growing collections, rotating 360° cases for tight spaces, LED-lit cases for high-impact presentation, IKEA Detolf glass cabinets for serious collections.

(For the complete owner's guide including spot-cleaning instructions, what never to use, and detailed display setups, see our Labubu care, cleaning and display guide.)

Buying Labubu as a gift

Labubu is genuinely one of the best gifts you can give someone — it works across ages, budgets and recipient types. Quick map:

• Under £20 — mini keychain charm. Perfect first Labubu, stocking filler, or budget gift.
• £20–£40 — a Pop Mart blind-box pendant. The classic Labubu gift.
• £40–£100 — larger plush or a figure-and-outfit bundle. A proper statement present.
• £100+ — Popland Exclusive Mokoko, large display dolls, or designer collab pieces. For serious collectors.

By occasion: Pin for Love letters are brilliant for personalised gifts (initials, names). Big into Energy in Pink or Red is the impressive single-figure choice. Have a Seat suits anyone wanting the classic look. Tycoco pieces make charming Valentine's gifts (he's Labubu's boyfriend, after all).

(For the complete gift breakdown by budget, recipient and occasion, see our Labubu gift guide.)

Where to buy Labubu in the UK

Your realistic options:

1. Pop Mart UK official — cheapest at RRP, but stock sells out in seconds. Best for current drops if you're willing to compete.
2. Selfridges London — Pop Mart has had a presence on the toy floor; availability inconsistent.
3. Trusted UK resellers (like us) — convenience, fast UK delivery, vetted authenticity, modest premium.
4. Marketplaces (eBay, Vinted, Depop, StockX) — for rare/sold-out pieces, but the highest fake risk. StockX adds authentication; the others require careful vetting.

(For the full breakdown of each option, see our where to buy authentic Labubu in the UK guide.)

Shop at Labubu UK

We stock the full Labubu range — genuine Pop Mart blind boxes, larger Popland Exclusive plush, Zimomo and Mokoko releases, Halloween series, accessories, outfits, display cases — alongside affordable Labubu-style alternatives for casual fans. Everything's clearly labelled either way, with free and fast UK delivery.

[Shop the full Labubu range →] (link to homepage)

The complete UK Labubu reading list

For deeper dives into any topic above, our full guide cluster:

1. How to Spot a Fake Labubu: The UK Buyer's Guide
2. Where to Buy Authentic Labubu in the UK
3. Labubu Blind Boxes Explained
4. What Is a Labubu? The Complete Origin Guide
5. Labubu Sizes & Versions Explained
6. The Labubu Gift Guide
7. Labubu Big into Energy: Complete Guide to V3 & the Secret ID
8. Have a Seat vs Big into Energy vs Pin for Love vs Rock the Universe
9. How to Clean, Care for & Display Your Labubu
10. This guide — The Ultimate Labubu Guide

Frequently asked questions

Is Labubu male or female? Female. Although early translations and some sources have mistakenly called Labubu male, creator Kasing Lung has publicly clarified she is female — as are Mokoko and the rest of the Labubu tribe. Zimomo, the leader, is the only male in the immediate group.

Is Labubu the same as The Monsters? "The Monsters" is the name of Kasing Lung's wider universe and the picture book series. Labubu is the most famous character in it, but the universe also includes Zimomo, Mokoko, Tycoco, Spooky, Pippo, Pato and others.

What's the difference between Labubu and Zimomo? Both are part of the same tribe, but Zimomo is the leader — male, larger, with a distinctive spiked tail no one else has. Labubu is the mischievous main character; Zimomo is the calm, protective leader figure.

Why are some Labubu so expensive? Pop Mart deliberately limits production and uses blind-box scarcity. Secret editions, sold-out series, Popland Exclusives and designer collabs all command significant premiums on the resale market.

Are Labubu safe for children? Genuine Pop Mart Labubu are designed as collectibles, typically rated 15+, and some have small parts. For young children, age-appropriate Labubu-style plush is a better fit — and always check for UKCA/CE markings, since counterfeits have been seized for failing safety standards.

What's the difference between Labubu V1, V2, V3 and V4? V1 (Tasty Macaron, Oct 2023) — soft pastels, 17cm. V2 (Have a Seat, July 2024) — seated, 15cm. V3 (Big into Energy, April 2025) — bold tie-dye, 17cm. V4 (Pin for Love, Aug 2025) — alphabet letters, mini 10.5cm. The numbering refers specifically to the four mainline keychain blind-box releases.

Will my Labubu hold its value? Some do, some don't. Common figures generally hold close to retail; rare secrets, sold-out series, Popland Exclusives and collabs can appreciate significantly. Keeping the original box and authentication materials in good condition is critical for resale value.